Well Aligned was founded by two brothers – Dr. Tony and Bret Ebel – and continues to operate as a small, passionate, and family-run business. 

Our mission is to help chiropractors educate, empower and serve more patients.

Well Aligned Products was started by Dr. Tony and Bret Ebel – two brothers that are infectiously passionate about chiropractic and educating the world about its benefits. The business is currently owned and operated by Bret from beautiful Boulder, Colorado.

Our product line has grown to hundreds of modern chiropractic patient education and marketing tools. We’ve also introduced a variety of partners like AboveDown Apparel, INSiGHT Media, Chirocept, Delivered and The Perfect Storm branded products.


Leading the Conversation

All products are designed to quickly capture your patient’s interest and get them asking the right questions from the moment they first walk into your practice! When your patients lean in with curiosity, it allows you to more effectively Lead the Conversation with a personal approach that relates to their individual needs.

Simple by Design

We believe that less is more. Our products use modern designs, common terms and simple analogies that are easy to grasp from a patient’s perspective. That helps give your patients a base understanding that you can then build on as you teach them about the importance of chiropractic.

Modern + Functional

We constantly strive to make our best even better. All designs are reviewed and updated nearly every time we need to reprint inventory to ensure that you always have the most modern designs and up-to-date information. Times change, styles change, and the trends in chiropractic change. So your products should, too.


Check out our partner brand, AboveDown – a principled lineup of ridiculously soft, sustainably sourced tees designed to help #ChirosOutLoud spark new conversations throughout their communities.

Impossibly Soft | Sustainably Sourced | Made For #ChirosOutLoud

ABOUT ABOVEDOWN APPAREL